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Moss tells us he’s considering changing this aspect of the app’s behavior, which is meant to make the app easier to use.
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Ideally, Locket would allow users to bypass full address book access to instead allow users to invite friends through standalone invitations, as that would be a more privacy-focused approach. Locket then requests access to your iPhone’s Contacts and Camera in order to function.
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To get started using the app, download Locket from the App Store and sign up by verifying your phone number.
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1 position on the iPhone’s Top Free Apps chart as a result of its TikTok exposure - and because its early adopters invited their friends to download the app and check it out, driving further installs. While it’s common for app developers to leverage TikTok to drive installs at the time of launch, Moss denies that any sort of paid influencer marketing took place here, nor did he run paid advertisements on TikTok or elsewhere, he says. topped 5 million views in a single day, Moss noted. In fact, one video made by a TikTok user in the U.K. This helped blow up the app even more among TikTok’s young user base. Link in bio #locket #widget #2021 #2022 ♬ original sound – Locket Other TikTok users then began making their own content featuring the app and the custom sound used on the original Locket video. His video received some 100,000 views over just a couple of days. Moss credits Locket’s rapid adoption to going viral on TikTok, where he published videos to an accompanying company account for Locket where he could show off the app in action. but its data is only through yesterday. Apptopia reports only seeing around 1 million global installs so far, with about 31% from the U.S.
App Store, per Apptopia’s app store data, and had become the No. The app launched on New Year’s Day, and has now seen more than 2 million users sign up as of this morning. So Moss decided to make Locket publicly available to users on the App Store.
Soon, the couple’s friends started taking notice and asked if they could use it with their own significant others, family or friends. As Locket also stores the photos sent and received in its history section, the app became a fun way to look back on their photos, as well. The developer build the app over a week or two and ended up using it with his girlfriend fairly extensively over the past six months, sending each other an average of five photos per day. “The process of getting a little photo from her on my homescreen…seemed really appealing. “She was going back to school in the fall, so we were about to start a long-distance relationship,” he says. “I built it as a present for my girlfriend for her birthday last summer,” Moss explains. Locket, he admits, was originally a personal side project - not his main focus. The idea for the app was dreamed up by Matt Moss, a former Apple Worldwide Developer Conference student scholarship winner and recent UC Santa Barbara grad, who had been building a user research and testing platform called Hawkeye Labs. In other words, it turns Apple’s widget system - typically used to showcase information like news, weather, inspirational quotes or photos from your own iPhone’s gallery - into a private social networking platform. A new social app, Locket, popped to the top of the App Store charts in recent days thanks to its clever premise to put live photos from friends in a widget on your iOS homescreen.
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